"My parents invented


An engineer & a cosmetologist who wanted to create safe cosmetics - totally free of toxins. So they collaborated with space scientists (all a bit hush hush) to develop this clever, little, heat-sensitive pad.

No nasty ingredients, no fillers, no dirty brushes. Just beautiful colours for instant, super professional eye shadow.


Plus it's recyclable and not tested on 

animals - it was all tested on me! 

In 2001, Australian Husband and wife team Rocky and Grace Mammone embarked on their mission to create the world’s first instant eyeshadow application  – a product that would become eyeMajic™ Instant Eyeshadow.

  • Over 10 years in Research & Development.

  • Fully patented & approved by the FDA in US, Australia, Thailand, Brasil, with full certification from EU, UK, China, and Japan. 

  • 2014 - Won International Beauty Award for Creativity and Innovation. 

  • Seen on OPRAH & Ellen DeGeneres.

  • 2018 Launched at London's Olympia Beauty Show.

  • 2019 Thai Actress/ Model Metinnee Kingpayome partners to create Metinnee's Secret. 

  • Sold in millions all over the world - even during COVID - it's all about the eyes!

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